A RETURN TO THE STUDIO
greggcestaro.com I have been “a little” behind on updating recent activity but there has been a lot of good imagery shot since posting last which will be highlighted in future upcoming posts. I do a lot of editorial fashion work, mostly on location, but what designers really need are true color clean studio looks of their current line to show prospective buyers- a lookbook. On my end, its a rather formulaic studio set-up, evenly lit, the importance being showing the fabric, fit and special design elements first over the model.
http://www.faithbyjessica.com/ is an apparel brand that was established with the desire to bring glamour and elegance to a woman’s wardrobe. The label was created by the amazing young designer, Jessica Faith Marshall, to inspire women to dress in clothing that makes them feel chic and well put together. When the brand began in 2012, it was named J. Designs Fashions, in 2013 it was renamed to Faith by Jessica to more accurately reflect the refinement of the line.
This image to the right was our first editorial photoshoot during Austin Fashion Week 2012 at the Driskill hotel. It was studio light lit, high and crossed with central ceiling burst on full. Post production included dodge and burns and blurs. Jessica appears as the girl on the left in the two girl photo above and in the purplish jacket in the image to the right. It is really good to see someone so young being able to run a fashion design business with such focus, I can’t wait to see what happens next!