LOCAL LOCATION LOOKS & LOGISTICS
www.greggcestaro.com There are plenty of places for location shooting that everyone goes to and that is fine, but sometimes being in a location for one thing yields possibilities for another. Such is the case, while shooting an assignment for antique auctioning, once again. Although the clutter of an antique store has its negatives, many times they take the time to create time period sets based on the products the store receives. Generally, the stores themselves have unique architecture that are unique, especially the ones in small town Texas. I encountered two such sets that lent themselves to consideration for a more formal shoot with vintage models. It would of course require an ok from the shop, but worth it for the opportunity, and would be a quick in and out that would bother nobody on an off day. Walking by and seeing the location you can instantly in your mind see the pic and understand what defines the needed style and color coordination, obviously.
USING ALL YOUR PHOTOS: I generally take pics of new locations where I would like to do a project, just so I can catalog it, conceptualize it, and in some cases photoshop a studio model in it if it’s a good blend between the lighting and arrangements and is as close to 100 percent believable. In regards to conceptualizing, I decided to take a quick snapshot of a Vintage model from an Austin Fashion Week shoot and add her to the set from the antique shop. It is just really a fun exercise to play with really, but helps make decisions early on, especially if the project is for a large, complex client based campaign, one where forethought pays off.
In Photoshop, pull the model in the red dress out of the snap shot and place it on the location scene, trim, clean, balance lighting and saturation. So…perhaps there is potential for a cool shoot! The 60’s 70’s set could yield some awesome editorial. Prep would include such things as adding or subtracting from the set with copious products lying about and removing or rather hiding prices stickers and etc. This small set probably could fit two mods at most, one being preferable. Hair and make-up done elsewhere unhurried, the right clothes, and model make it spot on. Lighting it would be either vertical pin-up lighting to give that old school look, or a large soft box to left like a window balanced to the light behind the model. Full length shots ensure the entire set to be used, zooming in could employ pieces and parts of the set to great temporal effect. A little Photoshop goes a long way. Taking advantage of what is around you is an awesome way to keep being creative without a studio, or you can spend a couple of grand to create the set in studio. Either or…